A website is the virtual gateway to a business, providing visitors with information and a visual representation of your brand. When integrated with CRM systems like Salesforce, HubSpot, SharpSpring, and Marketo, your website becomes a digital tool for collecting consumer behaviors and data.

Pearl’s website designs are developed to optimize:

• Search Engine Optimization (SEO)
• User Experience (UX)
• Responsive Design
• Conversion Rates
• eCommerce/Shopping Carts
• App Development

Pearl works with various website platforms such as WordPress, Joomla, WooCommerce, Shopify, Drupal, Kentico and HTML.

Brand identity and personality shapes how consumers relate to and interact with a business. The visible elements of a brand, such as colors, logo, graphics, website, and video, tell consumers a story.

Pearl’s brand services include:

• Brand Audit
• Messaging
• Graphic Design
• Digital Media
• Print Media
• Brand Photography

An effective brand strategy starts with understanding the preference and behaviors of consumers and ends with attractive and consistent messaging delivered through multiple mediums.

A customer relationship management (CRM) system provides a single platform to  manage customer data, sales tracking, and marketing communications. When integrated with a website and other digital tools, a properly designed CRM will automate lead nurturing and revenue generation.

Pearl’s lead generation services include:

• CRM Development
• Landing Pages
• Pay Per Click
• Retargeting Advertisements
• Automations
• Chatbots
• Email Drip Campaigns

A CRM can also be used to measure the Return on Investment (ROI) of marketing efforts. A well executed strategy that combines brand elements, with digital tools with marketing automations, will result in an increased ROI.

Marketing consulting educates, advises and supports a business with implementing effective marketing strategies. As consumer needs and behaviors are ever-changing due to technological advancements, a business must know how to continually adapt its strategies in order to maintain and grow market share.

Pearl’s team of marketing experts provide:

• Market Research and Data Analytics
• Brand Strategy
• Website Design
• Social Media Strategy
• Campaigns
• CRM Development
• Video Messaging
• Marketing Seminars and Trainings

Pearl’s consulting services provides a business with expert advice, informative data and innovative ideas. Our aim is to educate and assist our clients with implementing more effective marketing practices throughout their organization.

Nothing brings a brand to life better than video. Video content accounts for over 80% of the world’s Internet traffic and further enhances search engine optimization (SEO). A well produced video is informative and engaging.

Pearl’s video marketing services include:

• Commercials
• Testimonials
• 3D Tours
• DIY Video Consulting
• Animations
• Trainings
• Drone Footage

Integrating video into a marketing strategy helps to capture a wider audience, nurture customers, and boost sales.

Understanding consumer needs and behaviors is essential to a successful marketing strategy. Industry leaders use consumer data and innovative marketing techniques to gain a competitive advantage.

Pearl’s marketing research and analytics services include:

• Website and SEO Analytics
• Social Media Analytics
• Pay Per Click Campaigns
• Industry and Competitor Analysis
• Consumer Behaviors and Trends
• Surveys and Focus Groups

Using data to make informed decisions about a business strategy, product, or service, minimizes risk and maximizes your return on investment (ROI).