Measure the success of your social media marketing initiatives with a SWOT analysis! Understanding the impact of your current social media strategy will help you to refine existing efforts to attract new leads and gain significant insight into the steps needed to boost overall social performance.
Social media is a great way to observe your competitors’ marketing strategies and tactics. Conducting a competitor analysis can help you to compare and identify strengths and weaknesses within your own business.
Let’s jump into the basics of a social media SWOT analysis and break down the four main components to help improve your current marketing strategy.
Strengths
Figure out your creative strengths and understand what customers love about your product or service.
- Where does your company excel?
- Is brand consistency maintained across all social profiles?
- Are you producing content that is engaging, entertaining, and educational?
Weaknesses
Find out your company’s weaknesses and where it may fall short of expectations.
- What are your profiles lacking of in terms of content diversity?
- Are you receiving clicks from visitors whom don’t convert to consumers?
Opportunities
Take advantage of opportunities to showcase the emerging need for your product or service!
- Dive into specific trends that you can intertwine with brand strategy.
- Determine which types of content produces the greatest lead conversion.
- Produce video content that educates consumers on what you have to offer, and build an emotional connection with your audience.
Threats
Keep track of emerging competitors and any negative feedback that may arise.
- What external factors raise a threat to your social media marketing efforts?
- Ex: Competition, Lack of engagement with followers, Evolving social media algorithms, etc.)
For additional help on your digital media marketing strategy, feel free to schedule a consultation with our team at (603) 732-9070, or fill out the contact form on our website!
