Lawrence Memorial / Regis College

In 1998, the Lawrence Memorial Hospital School of Nursing, in existence since 1924, collaborated with Regis College to provide an associate degree nursing program. In 2004, the Radiography Program was started to meet the need for more radiographers for the health care industry. The Lawrence Memorial/Regis College Nursing and Radiography Programs provide students with a unique blend of classroom and clinical experience, expert faculty and dynamic curricula.

LMRC needed strategies for increased enrollment.

 LMRC was looking for a means to increase the brand awareness of their radiography program while continuing to promote their school of nursing.  

They wanted support in doubling the radiography program applicants and increasing the brand awareness of the radiography program.

With a lead generation campaign and revised social media, we developed the LM/RC Nursing and Radiography brands.

We helped LMRC to develop a social media strategy and rebrand their social media pages. We have also produced multiple promotional videos to raise program awareness and inform current students and interested applicants about all the school has to offer. We have also consulted on client management and lead generation automations that would convenience key marketing personnel and staff.  Collaborating with the LM/RC marketing personnel, we created a landing page for the radiography program which is still being promoted on their social media. 

Both LM/RC programs are active and thriving.

The program has doubled its capacity in program attendees and college applications.  Our efforts helped keep the radiography program active for the 2020 academic year.