Every business starts with a single idea that grows into a reality. My idea started when I was a Professor of Business and Marketing. I had a strong desire to use my skills and knowledge to teach businesses how to better market themselves, but had never run my own business before. One night when I was discussing ideas with my husband about starting a marketing agency, an unexpected inspiration appeared; as he shucked open an oyster, we found a hidden pearl! I took this rare find as a sign to take a chance. The pearl symbolized how in a vast sea of information, a single idea, much like a single grain of sand, can grow into a beautiful dream. The mission of my company would be to help businesses find their “hidden pearl” and to effectively communicate their unique brand value to their target audience. From this, Pearl Marketing was born.