Here is a quote from a book “Start with why : how great leaders get everyone to take action” by Simon Sinek that we absolutely love and follow with our company:
“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.”