Education

Student Centric

Education Marketing

Partnering with industry leading education organizations to help them attract students, expand reach and accelerate revenue.

New Digital Strategies for a New Generation
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STUDENT ACQUISITION

Search results listed on page 1 of Google get 95% of all web traffic.

We help convert potential students and parents of students at the moment they are searching online. You may not be ranking near the top of search results, but we can help you get there with targeted advertising and increasing your organic ranking.

Partnering with an Education Marketing Agency

Top challenges that higher education marketing professionals will be tussling with for 2022: 

  • COVID-19 restrictions. What precautions and restrictions are in place at your university in light of the pandemic? Will my kids be safe? Is it even worth the risk?
  • Virtual learning.  Feelings about online learning are mixed at best, which makes the work of marketing a fully remote semester—with no definitive answer as to when in-person instruction should resume—quite challenging.
  • Students opting out.  It’s no surprise that many students are taking this opportunity to take a gap year, further depleting an already dwindled applicant pool.
  • Decreased marketing budgets. If you’re in higher ed, you know that budget is always an issue. Many higher education marketers will have to find a way to continue driving awareness, applications, and enrollment, with even fewer resources.
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We focus exclusively on marketing for college programs in need of applicants.
Many university and college websites are still missing one crucial element – humans. The human voice and opportunity to chat will be crucial for making university websites and marketing stand out in 2021. 
Stay Ahead of Technology & Strategy Changes
Despite being digital natives, it seems like young people still seek out more real connections.
Increasing Enrollment and Brand Awareness

Maintaining an active digital presence keeps your school in the radius of searching applicants. Stable enrollment numbers each passing year are key to the longevity of every educational institution.

Don't Believe in One Size Fits All

Every institution is different. That is why we customize each marketing and advertising strategy to fit your goals, differentiators, and students.

Search Advertising

Highly targeted and segmented messaging is helping universities connect with their students, tell a compelling story and, ultimately, boost conversion to application, acceptance and enrolment.

Instantly benchmark your current performance and see where we can help you improve.

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Stand out

Many universities now are tracking the return on investment of all their conversion and marketing activities. Sophisticated CRM systems and other software have been developed for this purpose. 

Ultimately, the effectiveness of marketing strategies can be measured by the Return on Investment (ROI). All of the technologies noted above have data components that provide Key Performance Indicators (KPI) that guide marketing strategies to meet company goals.

This makes it much easier to analyse and  understand the student journey and also key influences on decision making.

See my results

Convert your visitors

Many university and college websites are still missing one crucial element – humans. The human voice and opportunity to chat will be crucial for making university websites and marketing stand out in 2021. 

Integrated with social media and other marketing mediums such as email marketing, a CRM can be a powerful tool to deepen and expand consumer engagement.

Speak to a specialist and find out how we can help you maximize ROI on your advertising spend.

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Play to Gen Z's Passions

  • Connecting with Gen Z students through humor on TikTok, Instagram, etc. More and more brands are getting savvy to this dry wit and approach to marketing, and in 2021 it is likely to boom.
  • Due to isolation from the pandemic, we’ve sought out human connections more than ever before. “Conversational Marketing” is growing as a buzzword in marketing – in 2021 that will continue.
  • Many universities now are tracking the return on investment of all their conversion and marketing activities. Sophisticated CRM systems and other software have been developed for this purpose. This makes it much easier to analyse and  understand the student journey and also key influences on decision making.
  • Highly targeted and segmented messaging is helping universities connect with their students, tell a compelling story and, ultimately, boost conversion to application, acceptance and enrollment.
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Prepare For The Future

Rapid changes in technology offerings and usage are constantly changing students’ user behaviors.

    • The role of technology in higher learning is not only in equipping students with information but also in bridging access to quality education.
    • Students have constantly changing expectations as social media, the digital landscape, and even culture shifts
    • A number of universities and colleges are leveraging AI to offload time-sensitive academic and admin tasks, enhance enrollment, improve IT processes, and boost learning experience for students.

Appear at the top of search results with a targeted advertising strategy that is designed to attract ideal students to your organization.

Future Proof Your Marketing

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Contact us for an in-depth analysis of your marketing needs.