Lead Generation

Gain and Convert New Prospects

Segment your audience and personalize content with the right platforms and CRM tools.

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Capturing New

Revenue Opportunities

 

Lead Generation is the process of bringing new customers or clients into your organization.  When we attract potential customers with advertisements or through plain Google searches, we want to increase the number of users who then choose to communicate interest in our brand (this is called the conversion rate). 

With software in place to help you manage new and current leads, you will be able to provide more resources to previous customers, increase their loyalty, and perhaps even prompt them to purchase more (which is considered lead nurturing).

Tell A Story

With the investment of lead generation, you will be able to provide the following for your business: 

  • a new structure for gaining and retaining new customers  
    • recurring emails 
    • retargeting ads
    • lists created through forms 
  • a system for managing and tracking customer’s activity 
    • customer relationship management (CRM)
    • organization of clients by prominence or product    
  • data drawn from your consumers’ behavior
    • email open and click through rates
    • pages visited by lead
    • scoring to assess lead’s interest in the business     
  • a method to group customers for more personalized messaging 
Automate Your Sales and Marketing Today!

Help Your Brand Grow

CRM is a type of software used to improve efficiency, increase customer retention, gain greater customer satisfaction, increase sales productivity, and yield better forecasting and reports.

A customer relationship management (CRM) tool allows you to:

  • Create media links
  • Upload Excel sheets into lists of leads
  • Create lists from forms
  • Automate email campaigns
  • Track consumer activity and behaviors
  • Personalize each lead’s profile page
  • Create landing pages
  • Host leads, prospects, and clients in a virtual video conference
  • Set up retargeting ads
  • Configure chatbots for your website
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Gain Consumer Trust

With Lead Nurturing

Lead nurturing has become an integral part of a successful marketing strategy - specifically when building relationships with potential buyers across multiple channels, even if they are not current looking to purchase a product or service at that specific time.

Potential buyers do not become customers overnight - they require marketing over time to build trust with a company.

Attract Visitors:
  • Social Media Posts
  • Keywords
  • Pay Per Click Ads
  • Blogging
Convert Leads:
  • Landing Pages
  • Forms
  • Calls-To-Action
  • Offers
Engage Shoppers:
  • Provide Value Share
  • Retargeting Ads
  • Exclusive Content
Close Customers:
  • Pipeline Management
  • Lead Scoring
  • Email Drip Campaign
Delight Promoters:
  • Positive Reviews
  • Smart Call-To-Action
  • Surveys
Generate Brand Awareness

Educate and inform your target market on products and services you offer.

Target Desired Audience

Gather information and specify content according to consumer needs.

Customer Experience

We have smart email tools that personalize every message to each client, which places another digital footprint of your brand.

Pay Per Click

We will coach you on managing your online advertising and improve your internet marketing efforts, through Google Adwords and social media PPC campaigns.

Lead Generation Strategies Tailored To Your Industry

From Healthcare to Hospitality, Financial Services and beyond, lead generation is essential for keeping ahead of your competitors.

View our case studies to read current obstacles in your industry and marketing trends you should be thinking about.

I Want To Drive Leads To My Business

Bring Your Brand To Life

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