Marketing Consulting
Implement effective marketing strategies.
Our role as consultants is to analyze your current marketing efforts and spot opportunities for more growth. We can offer you firsthand knowledge of which marketing strategies have worked well in the past, and how they succeeded.
Schedule My Free ConsultationConsulting offers numerous benefits for your company, including but not limited to:
- a deeper understanding of your brand’s position in the market
- competitor analysis
- keyword research
- brand auditing
- thorough explanations of successful marketing strategies
- retargeting ads
- email campaigns
- landing pages boosted through social media channels
- an expert guiding hand to help you plan the future of your business
- crafting a durable, efficient website design
- identifying key performance indicators (KPIs)
- budgeting for strongest return on investment (ROI)
- creating targeted objectives for immediate and long term lead generation
Develop Your
Marketing Strategy
As consumer needs and behaviors are ever-changing due to technological advancements, a business must know how to continually adapt its strategies in order to maintain and grow market share.
Gain the interest of potential customers in order to increase your future sales.
Understand Consumer Behaviors
Understanding consumer needs and behaviors is essential to a successful marketing strategy. Industry leaders use consumer data and innovative marketing techniques to gain a competitive advantage. Track your leads that convert to sales, to understand your Return On Investment (ROI).
Brand Audit
We examine every aspect of your brand, from SWOTs and social media, to website activity, to best determine where we begin with strategy.
- Market and consumer data specific to your business
- Competitor and SWOT analysis
- Brand audit based on SWOT analysis and consumer surveys
- Focus group studies
Using data to make informed decisions about a business strategy, product, or service, minimizes risk and maximizes your return on investment.
Brand Strategy
Every business decision should be guided by a sound strategy. Pearl Marketing will help you develop a marketing plan to engage existing and new customers and will provide ongoing support to effectively implement those strategies.
- Define and differentiate your brand
- SMART goal setting
- Employee sales and service training
- Creative ideas to attract attention to your business
We help you to develop a marketing plan to engage existing and new customers and provide ongoing support to maintain the strategy’s efficiency. Different markets take well to different strategies—tailoring your marketing efforts to reach various demographics of customers on a familiar level will make the relationships seem more personal. This can establish a trust between the company and its customers.
Lead Generation
By effectively utilizing the latest marketing technologies, your business can better attract, convert, and retain customers and improve your profitability.
- Design a comprehensive digital marketing strategy that delivers a consistent brand message to your audience
- Produce content that is personalized and value-added
- Utilize marketing technologies to reach your target audience (i.e. social media, email, and more)
- Capture leads through a CRM tool (Sharpspring, Hubspot, Salesforce, etc.)
- Create advertisements (i.e. Google Adwords) that engage clicks
- Tag and track consumer behaviors
- Develop a defined sales process to convert leads to sales
Tailoring your marketing efforts to reach various demographics of customers on a familiar level will make the relationships seem more personal.
Marketing Research
Capture and use customer insights to shape products, solutions and the buying experience for your customers.
- Retrieve user and consumer data
- Learn how to analyze the date to better understand the consumer’s needs and expectations
- Identify and anticipate consumer trends
- Understand the best places to invest in your marketing to yield the highest ROI
Using data to make informed decisions about a business strategy, product, or service, minimizes risk and maximizes your return on investment.
Competitor Analysis
Use cutting edge marketing software to gauge how your website stacks up against the opponents in your industry.
- Competitor and SWOT analysis
- Brand audit based on SWOT analysis and consumer surveys
- Focus group studies
- Competitor Pricing
- Analysis of their products/services they offer
Competitor analysis help you to make informed decisions about your brand’s marketing strategy.
Customer Experience
Highly engaged customers purchase more, promote more and demonstrate more loyalty.
- Define the personality and behaviors of your target audience
- Create personalized experiences for your customers
- Refine all aspects of your product/service delivery to maximize the customer experience
- Predict future behaviors to provide customers with a truly unique and differentiated experience
Build trust with your customers. Tailoring your marketing efforts to reach various demographics of customers on a familiar level will make the relationships seem more personal. Having a consistent message across all channels should be a priority for any business. The key to creating a brand your audience can trust is by creating a consistent message for your customer.
