Bausch Articulating Paper

Founded by dentists Dr. Jean Bausch (1884 – 1966) and his son, Dr. Hans Bausch (1928 – 1998) in 1953, Bausch has always kept occlusion at the core of every product they create. Supported by his father, Dr. Hans Bausch studied dentistry in Cologne, Germany after World War II. After tireless work in his own laboratory, he succeeded in developing a unique articulating paper that marks intensively on moist surfaces.

Their prior website had too many pages and links, so the primary goal was to create an attractive site which was easier for consumers to navigate and to find available housing opportunities.

Bausch Articulating Papers collaborated with Pearl Marketing to design and develop a new website and branding strategy.

Bausch was looking to expand their brand awareness in the United States and target more dental dealers and dentists in the industry.  They were not sure that their marketing efforts were netting them a return on their investment and needed to create updated marketing material.  They also felt that their existing website was lacking in terms of converting users. 

 We updated their campaigns and imagery. 

Pearl conducted a brand audit to review how each of their marketing efforts were working for them.  The brand audit also reviewed some of their key competitors within the industry to determine the similarities and differences to their organization.  Pearl also built them a brand new website, which allowed visitors to find information easily and convert into new sales.  

We maintain monthly strategy consulting for marketing growth.

They have seen an increase in sales year over year.  They have branched into new dental publications with their advertisements.  Through continuous consulting, Pearl has helped them to reach new customers while nurturing their existing customers.