Bellwether Community Credit Union

 For nearly 100 years, Bellwether Community Credit Union has proudly served New Hampshire. From day one, they have been deeply rooted in the community, providing quality financial services. Throughout the years, Bellwether has adapted and diversified to meet consumers’ ever-changing needs and wants. 

Bellwether’s marketing practices at the time were inefficient for their new objectives.

 Bellwether needed a way to communicate updates to loan rates to consumers as well as their overall processes to customer satisfaction.

With a robust ad campaign across multiple television networks, Pearl Marketing helped place Bellwether Community Credit Union back on the map.

Pearl was able to develop videos that generated interest and new customers through building the brand awareness of their company, relaying what sets them apart from other credit unions and banks, and promoting the available solutions they offer to their customers.

Customer communication greatly improved.

With our series of videos, we have made it easy for Bellwether to update the loan rate video with the latest information.  Customers are able to receive updated rates in real time.