Computer Security Products is working with Pearl Marketing to promote their product and service PrivateVue, a solution for organizations which require privacy filters on their monitors. Our team has done deep market research for their target demographic, as well as made suggestions for their website and created advertisements for them to use in the future.
Computer Security Products, Inc.
The Top Provider of a Wide Range of Security Solutions for Government Agencies and Educational Institutions.
Overview
Computer Security Products, Inc. is a growing company with 25 years in the security industry. With our vast experience and knowledge, we continue to grow by meeting the needs of our customers, developing and supplying physical security solutions for IT and AV equipment.
Project
Marketing Campaigns, Branding Strategy, Consulting, Lead Generation, Marketing Research, Graphic Design
Client
Computer Security Products, Inc.
What We Did
Lead Generation Campaign, Surveying, Marketing Research, Graphic Design
The Challenge
“This project provided us with a deep insight into hospital marketing. Discussing strategy with the CSP team led to us expanding our research with marketing for other industries.”
Amanda SchneckPresident, Pearl Marketing
Computer Security Products wanted more information about their target audience, IT professionals at hospitals and banks who would invest in PrivateVue as the default security measure for their employees’ computers.
Computer Security Products wanted more information about their target audience, IT professionals at hospitals and banks who would invest in PrivateVue as the default security measure for their employees’ computers. They were hesitant about directly approaching hospital administrators in the midst of the pandemic, which has cut nonessential costs for every hospital throughout the past year.
The Solution
Pearl created a campaign to promote their PrivateVue monitors to hospitals.
Pearl created a campaign to promote their PrivateVue monitors to hospitals. Through marketing research, we were able to determine the best people to connect with at local hospitals as well as the magazine publications they were reading. Our team also helped collaborate on recommended changes to help them improve on the visitors to their website.
The Outcome
The campaign is ongoing, however preliminary research has determined that we are close to sending out our mailer to hospital support personnel and advertising in the medical publications.
The campaign is ongoing, however preliminary research has determined that we are close to sending out our mailer to hospital support personnel and advertising in the medical publications.
The campaign is ongoing, however preliminary research has determined that we are close to sending out our mailer to hospital support personnel and advertising in the medical publications.
51
New Partnerships
200
Website Visitors
94
Campaign Reach
