St. Joseph Hospital is one of the leading medical systems of New Hampshire
https://www.youtube.com/watch?v=oW5CaLQxUrc
St. Joseph Hospital
Providing Healing and Care for the Whole Person Since 1908
Overview
St. Joseph Hospital is a regional, full-service healthcare system serving the Greater Nashua area, western New Hampshire and northern Massachusetts. St. Joseph Hospital was looking for opportunities to reach a younger demographic while engaging all of their patients through fun and creative new methods.
Project
Commercials, Content Writing
Client
St Joseph Hospital
What We Did
Video Marketing, Blogging
The Challenge
“We wanted to make sure that St Josephs knew they could place their trust in us and not have to worry.”
Amanda SchneckPresident, Pearl Marketing
St. Joseph Hospital was ready to expand their inpatient care, but didn’t know how to get the word out…
It had been several years since their provider videos were updated. They were seeking guidance to help them continue nurturing existing patients while targeting new patients for their hospital.
The Solution
“Throughout the past year of our partnership with Pearl, we’ve had unbelievable success in highlighting our healthcare providers thanks to the amazing video work. This team offers us amazing insight on each new project and campaign. We continue to consult with them regularly to learn new innovative avenues of health marketing.”
Tim McMahonDirector of Marketing, St Josephs Hospital
With a robust ad campaign across multiple television networks, Pearl Marketing helped place St. Joseph Hospital on the map for incoming patients.
Collaborating with the St. Joseph Hospital marketing personnel, we were able to storyboard, script write and produce “provider videos” of its doctors and specialists. We also storyboarded, completed script writing and produced department videos and recruitment videos.
The Outcome
St. Joseph Hospital experienced a growth in trust throughout the state.
St. Joseph saw a 242% increase in interest for inpatient services…
The videos are being used on their website and social media as a way to “get to know” your provider. The goal of the project is to increase brand awareness, drive more traffic to their website and increase conversion rates.
186
New Patients
85
Online Engagement
99
Provider Satisfaction
