Western Governors University is a non-profit private, online university based in Millcreek, Utah.
Western Governors University
Earning a Degree on Your Time
Overview
WGU offers, “an online competency-based learning model as opposed to the traditional, cohort-based class model present at most universities.” They provide over 60 accredited courses in nursing, IT, business, and teaching.
Project
Content Writing, Consulting
Client
Western Governors University
What We Did
Content Writing, Consulting
The Challenge
“Working to create textbook-style content is a new avenue for our agency, and I was grateful for the opportunity to expand upon our services with Western Governors.”
Amanda SchneckPresident, Pearl Marketing
WGU is expanding their business program with a new marketing course.
They sought out our professional team here at the agency for our experience with marketing research, which is the focus of their new course.
The Solution
We contributed and verified the content in collaboration with WGU.
Throughout this project, we would confer with the team at WGU producing this online course to confirm that the information we were assembling fit their needs for the marketing curriculum. We wrote exam questions, course content, and analytic summaries.
The Outcome
WGU business students have more access to marketing research methods and strategies, thanks to our work at Pearl Marketing.
Western Governors now hosts a new marketing course.
We consult with the WGU team on a per-needed basis to ensure that they have all the resources they need to continue developing a marketing niche in their program.
